|Fred McMurray for Blatz. |
Now, he was a beer celebrity.
But I was struck by something I overheard.
A rather well known, local beer blogger was asked by someone what he was doing after the festival to which he responded that he was "just gonna hang out with some of the brewers" at the hotel bar. But why would he want to do that? He just spent three hours sampling beer, with the very same people he was going to sit at the bar with. Granted some of those brewers may have been friends—friends, perhaps he hadn't seen in a while. I suppose that they may have been to busy during the festival to really catch up. Maybe, but maybe not.
Now, I want to make this clear, what I'm about to write is in no way, shape, or form an indictment of this fellow. I don't know him and I don't care one way or the other what he wants to do with his time, but observing from a close distance, he seemed a bit like a groupie—a brewer groupie.
I've starred to notice that brewers are being
The food world has been going through this for a while (actually I like Guy Fieri). But be it beer or food, the focus is being shifted away from the product to the producer. When that happens, guess who suffers?
You and me.
Coincidentally, Alan Richman has an article on GQ.com about how a new breed of—as he terms them—"Egotarian" chefs are more interested in making food for their own enjoyment rather than the customer. I've pilfered the articles intro paragraph for my own beery needs. See if it rings true.
Something has gone wrong in ourWhat did I tell you? Not that far off, right?
restaurant kitchensbreweries lately. Suddenly, a new breed of chefsbrewers seem to have decided that they should be cookingbrewing beer not for your pleasure but for their own. In this competitive, male-dominated school of cookingbrewing, the dishesbeers that customers are served may be highly inventive and intelligent, but as Alan Richman notes, too often they are more self-indulgent than inspired. The result? RestaurantsBreweries where the only person who needs to be pleased is never you, just the chefbrewer.