Saturday, February 1, 2014

Sup****owl Commercial

Tomorrow evening the Seattle Seahawks go head to head against the Denver Broncos in Superbowl XLVIII (that's 48 to all those non-Romans). As most of us know the game has become almost as famous for it's commercials as the gridiron war on the floor. A good number of those ads are beer commercials, mostly from the usual suspects—ABInbev, MolsonCoors, SABMiller, with maybe a spot for Guinness and Corona thrown in for good measure.

Who you might not have guessed would get in on the action is Newcastle. But, with Hieneken's purchase of Scottish & Newcastle back in 2008, the "Dog" has been coming on strong stateside. It's made appearances on the hit CBS sitcom The Big Bang Theory and on House of Lies, the Don Cheadle led comedy/drama on the cable network Showtime. It's also being advertised in print, radio and on television far more than it had previously been in the U.S. I suppose an infusion of cash from the world's third largest brewery will help to do that.

In the spirit of full disclosure, I'll admit that I'm not the biggest fan of Newcastle. I find it a bit thin, truthfully. I am however, a fan of their new commercial starring Oscar-nominee Anna Kendrick.

    Suck it.

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